A good small-business website answers four questions in a few seconds: what do you do, for whom, where, and how do I reach you. In Montréal there is a fifth: in which language. We design sites that answer all of this in French first, with a complete English version when your customers justify it.
We write the copy and define the structure. The writing draws on your growth strategy where one exists, or on a short diagnosis at the start of the project.
Who this service is designed for
This service is for businesses whose current site is holding sales back. The signs are easy to recognise:
- the site gets visits, but few calls or emails;
- the French version is incomplete, machine-translated or missing;
- services are lumped together on one vague page;
- the phone number is hard to find on a smartphone;
- the site is more than five years old and nobody dares change it.
The public rules matter too. Éducaloi explains that a business with a Québec address offering its products or services to Quebecers must have a French version of its website, and that a transactional site must present the information needed to buy in French. This summary dates from October 2026 and is not legal advice.
What's included
- Architecture. A page per important service, a coverage page, an About page, a Pricing or price-range page if you publish them, and a Contact page.
- Writing in French. Copy written directly in Québec French, based on an interview with you, not translated.
- Faithful English version. The same pages, with the same level of detail, linked to their French equivalents for search engines.
- Path to contact. Call, text and email buttons visible on every page, especially on mobile.
- Search basics. Titles, descriptions, structured markup and loading speed. Deeper local work is described in our local search service.
- Measurement. Tracking of the calls, texts and emails the site generates, so you know what it brings in.
Typical timeline
| Period | What happens |
|---|---|
| Weeks 1 and 2 | Interview, architecture and page list |
| Weeks 3 to 5 | French copy, then the English version |
| Weeks 5 to 7 | Layout, mobile checks and approval |
| Week 8 | Launch and tracking set-up |
How we measure results
The main indicator is the number of enquiries the site receives relative to the number of visits. If your site gets 1,000 visits a month and generates 10 enquiries, its conversion rate is 1%. Bringing it to 2% doubles enquiries without spending another dollar on advertising.
We also track the share of visits and enquiries by language, the pages that most often lead to contact, and behaviour on mobile, where most local searches happen.
Mistakes to avoid
- Machine translation. It is spotted at a glance and gives an impression of carelessness.
- An English version richer than the French one. In Montréal, the reverse is expected.
- Too many contact options. One clear path (call, text or write) beats a cluttered page.
- Stock photos. Your real teams and real workplaces inspire more trust.
- No measurement. Without tracking enquiries, there is no way to know whether the new site does better than the old one.
What a good service page contains
On a small-business website, the service page does most of the selling. A good page answers the customer's questions in order:
- What it is. The service in one clear sentence, without jargon.
- Who it's for. The type of customer, building or business it targets.
- What's included. And, just as important, what isn't.
- Timelines. How long from the call to the result.
- Price. A range, if you can publish it, or what moves the price.
- Proof. A real example, a photo of a real project.
- Next step. Call, text or write, in one tap.
We write every page to this model, first in French, then in English.
Going further
Project price ranges are on the Pricing page. For questions about account ownership and contracts, see our FAQ.
Frequently asked questions
How much does a website cost with you?
A website is delivered as a project, in the $3,500 to $25,000 range depending on the number of pages, the writing and the integrations. The exact amount is set in writing in your proposal, plus 5% GST and 9.975% QST.
Will we own the website?
Ownership terms for the domain name, content and accounts are written into your proposal before the project starts. We always recommend that the domain and accounts be in your name.
Is the English version required?
No. It is useful if part of your customer base prefers English. According to Éducaloi, a business with a Québec address must offer a French version; other versions are possible in addition.
How long does a project take?
A site of a few pages usually takes four to eight weeks, depending mostly on how quickly you supply information and approve the copy.
Sources
- Éducaloi: Language Laws and Doing Business in Quebec (2026-10-23)